Tuesday, June 7, 2011

Nike's idea of a Better World

Nike,
I'm just going to straight up say, I am not a fan. I have no idea where this deep rooted dislike for you came from, but I don't really have the time or energy to care right now.
I'm just here to say kudos on your better world campaign (watch the video then scroll down, I promise you won't regret it) and I'm not even a fan of advertising (I know, the irony. . .).
Favorite parts? Shockingly, the copy.

 "Apathy, you just got posterized"- Your copywriter kind of rocks.

Thanks!
Abby

PS- Can someone please explain to me how you are getting away with making a profit off of recycled shoes?! Even recycled cans get 5 cents or something like that. Has no one else caught onto you yet?
Now can you please let me test drive your Frees? I promise I might change my mind.

2 comments:

  1. Nike Nike Nike ..... Oregon is all about Nike. Some times this is good, some times this is REALLY annoying.


    I'm still waiting for an adidas sponsorship.

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  2. I'm sorry. I think it's all the 80s- early 90s advertising and the fact that every example of branding always has Nike's swoosh involved.
    I get it.
    They had an amazing advertising team.
    Can someone else pull something like this so we can move on?!

    Adidas rocks my socks, but I have a soft spot for Brooks.

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